It was created for Bob Dalgarno’s “personal enjoyment and bottled at his preferred strength”. There’s a rather nice post over at World of Whisky, written by Charles Maclean, which describes the process behind this whisky. The Macallan Whisky Maker’s Edition was created by Bob Dalgarno, a legend of the industry and the Macallan’s distillery manager.
The brand has certainly positioned itself well, though it’s not to everyone’s liking. And even in standard monthly whisky auctions online, you can see Macallan single malts reaching eye-watering sums of money. Certain premium bottles fetch tens of thousands of pounds at special auctions. The world’s best photographers decorate models with bottles of it. In fact, The Macallan is one of the biggest-selling single malt brands in the world, almost up there with Glenfiddich and Glenlivet. The Macallan is one such big brand geared up for the travel retail market. And for the most part you see the big brands like Johnnie Walker, who can presumably afford such positioning, dominate the shelves. Whisky producers can hawk their wares in front of the millions of lemming-like travellers, who prepare to shuffle in their flip-flops towards some meaningless gate at the far end of the airport. But they also act as an opportunity for brand advertising. Travel retail whiskies also give a distillery an excuse to branch off from their main ranges and offer something interesting to fans.
MACALLAN WHISKEY MAKERS EDITION AGE FREE
These duty free whiskies are inherently feel-good whiskies. Even if you’re buying a bottle for yourself, then you can steer some of your holiday spending money towards one, and it’s allowed by the family. By being gifted they’re able to form a bridge between us saintly whisky drinkers and those satanic non-drinkers who wince at the thought of a dram. They’re duty free luxuries, which will more than likely end up as special treats or shared memories for people across the world.
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